The Journal of Tourism Marketing, Governance, and Sustainability is committed to providing open access to all its published content. This means that all articles, reviews, and other materials published in the journal are freely available to anyone with an internet connection, without any subscription or access fees.

As an open access journal, we adhere to the principles of the Committee on Publication Ethics (COPE) and follow the guidelines set by the Directory of Open Access Journals (DOAJ). We believe that open access is essential for the advancement of knowledge and the dissemination of research findings to a global audience.

Our open access policy is based on the following key principles:

• All articles published in the journal are licensed under a Creative Commons Attribution 4.0 International (CC-BY) license, which allows users to read, download, copy, distribute, print, search, and link to the full texts of the articles, as well as to use them for any other lawful purpose.
• The journal uses a double-blind peer review process to ensure the quality and integrity of the published content.
• We adhere to the SCOPUS standards for journal publishing, which ensures that our journal meets the highest standards of quality and relevance.
• The journal is published by the Bentala Institute, a non-profit organization dedicated to promoting academic excellence and knowledge dissemination.

By providing open access to our published content, we aim to promote the exchange of ideas, foster collaboration, and advance knowledge in the fields of tourism marketing, governance, and sustainability. We believe that open access is essential for the advancement of research and the betterment of society, and we are committed to upholding the highest standards of academic integrity and excellence.