Welcome to the Journal of Tourism Marketing, Governance, and Sustainability, a peer-reviewed, open-access journal published by the Bentala Institute. Our journal is dedicated to promoting high-quality research in the fields of tourism marketing, governance, and sustainability, with a focus on advancing knowledge and understanding of these critical areas.

Our scope is broad, encompassing a wide range of topics related to tourism marketing, governance, and sustainability, including but not limited to:

• Tourism marketing strategies and practices
• Governance and policy issues in tourism development
• Sustainability and environmental management in tourism
• Tourism and community development
• Cultural heritage and tourism

We adhere to the highest standards of academic integrity and ethics, following the guidelines set forth by the Committee on Publication Ethics (COPE). Our journal operates under a double-blind review process, where both authors and reviewers remain anonymous to ensure unbiased and impartial evaluation of manuscripts.

All articles published in our journal are licensed under the CC-BY license, which allows for the free use, sharing, and adaptation of our content, provided that the original authors and source are properly credited.

We invite scholars, researchers, and practitioners to submit their original research articles, review articles, and case studies to our journal. We are committed to providing a rapid and rigorous review process, with the goal of publishing high-quality articles that contribute to the advancement of knowledge in our field.

By publishing with us, authors can benefit from:

• Global visibility and reach through our online platform
• Rapid and rigorous peer review process
• Free and open access to all published articles
• Indexing in major databases, including SCOPUS

We look forward to receiving your submissions and working with you to advance the field of tourism marketing, governance, and sustainability.