The Journal of Tourism Marketing, Governance, and Sustainability is an international, peer-reviewed journal that aims to provide a platform for the dissemination of high-quality research in the fields of tourism marketing, governance, and sustainability. The journal's focus scope includes, but is not limited to, the following areas:

• Tourism marketing and management, including destination marketing, tourism product development, and consumer behavior
• Governance and policy issues in tourism, including tourism planning, tourism development, and sustainable tourism practices
• Sustainability in tourism, including environmental, social, and economic aspects of sustainable tourism development
• Tourism and community development, including the impacts of tourism on local communities and the role of tourism in community development
• Tourism and technology, including the application of technology in tourism marketing, management, and operations

The journal adheres to the highest standards of publication ethics and follows the guidelines set by the Committee on Publication Ethics (COPE). All submissions are subject to a double-blind review process, ensuring that the identity of the authors and reviewers remains anonymous. The journal operates under the Creative Commons Attribution (CC-BY) license, allowing authors to retain the copyright to their work while permitting others to share and build upon their research.

The Journal of Tourism Marketing, Governance, and Sustainability is committed to publishing original research that contributes to the advancement of knowledge in the fields of tourism marketing, governance, and sustainability. The journal welcomes submissions from scholars and practitioners from around the world and is dedicated to providing a platform for the exchange of ideas and the dissemination of research findings.